![]() An app that reaches number one in the App Store will receive press because it is number one, which in turn will give it even more downloads and even more press. ![]() The rich get richer phenomenon (also known as the Matthew Effect) refers to something that grows in popularity due to a positive feedback loop. I’m just pointing out that a tiny percentage of fonts get the lion’s share of usage and that these “chosen few” continue to become even more popular. I don’t mean to imply that type designers are getting rich like Fortune 500 CEOs and flying around to type conferences in their private Learjets (although some type designers are certainly doing quite well). ![]() When it comes to typefaces, the rich get richer #section2 And these fonts aren’t just a little more popular than other fonts-they are orders of magnitude more popular. Or simply look around the web and take a peek at the CSS-Proxima Nova, Futura, and Brandon Grotesque dominate sites today. Other lists of popular fonts show similar results. But with 365 sites featured in a year, I think Typewolf is a solid representation of what is popular in the design community. Admittedly, Typewolf is a curated showcase, so there is bound to be some bias in the site selection process. Notice any similarities? Nine out of the ten fonts from 2014 made the top ten again in 2015. Here are the ten most popular fonts from 2015:Īnd here are the ten most popular from 2014: On my side project Typewolf, I curate daily examples of nice type in the wild. MyFonts has over 20,000 families available as web fonts, yet designers consistently reach for only a narrow selection of those. Google Fonts offers 708 font families, but we can’t browse the web for 15 minutes without encountering Open Sans and Lato. The same phenomenon happens with other font services like Google Fonts and MyFonts. Brief books for people who make websites.
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